Target Niche: Healthcare providers (physicians, clinics, DME suppliers, pharmacies) facing OIG, DOJ, or Medicaid fraud investigations Offer: Healthcare Fraud Defense Legal Services Lead Magnet: "The Healthcare Provider's Pre-Investigation Playbook: 12 Steps to Protect Your Practice" Revenue Potential: $7,500–$30,000 per engagement Realistic Timeline: 3–5 signed client engagements within 45–60 days with proper execution Capital Required: ~$500 (landing page software, email platform, lead capture tools)
Title: "The Healthcare Provider's Pre-Investigation Playbook: 12 Steps to Protect Your Practice When You Suspect You're Being Investigated"
Format: 14-page PDF + 30-minute companion video/screencast
1. How to recognize early warning signs you're being investigated (subpoenas, records requests, unannounced visits, payer freezes) 2. The critical first 72 hours — what to do and what NOT to do 3. Document preservation protocols (what to keep, what to flag, and why deletion = obstruction) 4. How to handle employee interviews by investigators without incriminating yourself 5. The 5 communication rules when dealing with OIG, DOJ, or state Medicaid investigators 6. Understanding the difference between civil, criminal, and administrative investigations 7. Pre-audit self-assessment checklists (billing, coding, documentation, referral arrangements) 8. Your rights during a records request — what they can and cannot demand 9. How to work with your legal counsel to build a unified defense front 10. The cost of ignoring early stage investigations — real-world case examples 11. Insurance and bonding considerations during active investigations 12. Building your crisis response team — who to have on speed dial
Related: Three Critical Steps to Take Today If You Face Healthcare Fraud Exposure | Kirby Law — Federal Criminal Defense — Kirbycriminallawyer Law Articles Kirby Law Three Critical Steps to Take Today If You Face Healthcare Fraud Exposure 2026